8 Ways To Attract Your Trade Show Booth
There is no doubt that a Trade show booth can add a lot of value to the exhibiting company. In fact, an improved version of the booth can help you attract numerous customers to your table. According to a recent survey conducted by SpinGo back in 2018, around 77% of the decision-makers claimed to have earned a new supplier during last year's trade show event.
Yet again, before you make good use
of your attendance at the trade show event, you will need to attract prospective
customers to your table first! Therefore, it becomes crucial for your booth to
look classy and attractive. Listed below are a few ways that you can use to
grab visitors' attention before, during, and after a trade show event.
Best Ways To Attract Customers To Your Trade Show Booth
1. Get In Touch With Your Existing Customers
You can send a newsletter to your
existing customers and inform them about the upcoming exhibition. You can also
send emails to your customers or post new information on your company's official
social media page. Include teasers of your new products and publish the link to
your company's new press release. You can also highlight the location of your
booth to make it more convenient for your customers.
2. Make Sure To Be As Strategic As
Possible
Being strategic about the location of
your exhibit can help you improve your overall presence. For example, learn
more about the companies setting up their booths next to your spot. Apart from
that, it would also be beneficial to learn more about the floor layouts and
which spot could be a top-tier one!
Try going for a booth spot in between
two small-scale companies. Besides, consider noting any obstructions such as
columns or walls that could eventually impair visibility. Incorporating a trade show displays during the event
can also help you convey your message effectively! Finally, make sure to go for
spaces exposed to high traffic, such as ones near restaurants or restrooms.
3. Consider Organizing A Contest Or A
Giveaway
Customers love to experience free
things. In fact, this could be one reason why people are fond of raffle draws,
spin-the-wheel contests as well s scratch-offs. When giving away a prize, make
sure that the reward is relevant to your company's work and the audience. Thus,
this will bring in a lot of traffic to your booth!
4. Make Sure To Design A Visually
Appealing Booth
Your goal should primarily focus on
how to capture people's attention first. Second, it should focus on how to
impress them. You may want to add attractive visuals to your booth for the
former aspect. Consider utilizing appealing graphics as well as banners for
your exhibiting space. Yet again, your booth should reflect the company's
vision and voice!
If you find this a bit complex, you
can consider hiring an exhibit company that will help you design your booth
quite efficiently. Apart from that, agencies dealing with a Trade show booth in USA craft ideas into realistic and appealing booths. Another
benefit of hiring an exhibit company is that the professionals are also available
on-site to solve issues.
5. Prepare Your Exhibitors To Be As
Engaging As Possible
The members of your team who exhibit
the products during the event need to look as professional as possible.
Consider opting for attire that can be easily recognizable, apart from being
your company's identity.
It is also vital that staff members
are aware of the products and services that the company offers. Besides, the
recital of the sales pitch should be memorized to keep up the confidence during
the event. In short, your main target should be to introduce clients to your
services and products.
6. Come Up With A Few Interactive
Activities
There are numerous interactive
activities that you can organize to keep your visitors hooked on your booth. A
few of these include videos, surveys as well as quizzes. Make sure to look out
for methods that can help you capture helpful information from the
visitors.
You can also set up touch screens to
enable visitors to submit their contact addresses. Finally, consider projecting
informative videos on tradeshow displays so that your prospective customers can
learn more about your services.
7. Set Up Trade Show Display Lights
Setting up trade show display lights
can brighten your booth and attract many prospective customers. You can purchase
LED trade show display lights or even Gridwall spotlights. Although the display
lights may be a bit pricey if you plan to buy them on your own, you can always
opt for a trade show exhibit company that has access to all these tools.
You can also customize your trade
show displays however you want. Indeed, your Trade show exhibits in USA will
stand out since all your products are now easily highlighted among the other
competing products. As a result, you will witness the sales skyrocket,
eventually taking your business to a whole new level.
8. Set Up A Feedback Box To Learn More
About What The Customers Have To Say
Finally, once your prospective
customers have familiar with your products, taking their feedback could be an
effective professional strategy. Thus, this way, your customers will give their
opinions and feedback regarding the services offered.
A feedback box could also be a great
way of capturing the customer's contact information. You can then make
follow-up calls to initiate a new marketing solution. Today, numerous trade
exhibit design companies offer cost-effective solutions for brands that wish to
impact the attendees. Therefore, you must consider opting for these services
since they can help you enhance the appeal factor of your Trade show booth!
Conclusion
If you plan to attend a trade show
event or participate, learning more about setting up a trade show booth can
help you in numerous ways. Thus, when you go forward to exhibit your products,
you will have enough knowledge about the ideal designs of a trade show booth.
You can then customize the booth according to your preferences or get a trade
show exhibit company to do it for you!
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