10 Perfect Ways To Set Your Trade Show Booth

Come to think about it, haven't we all been to trade shows that have no creative catch to them? Don't they all give a pretty dull and corporate vibe? It is a vibe that pushes people away and forces them to go to the next booth. 

Given the abundance of an uninspiring trade show booth in USA, it's understandable that many business owners find it difficult to develop creative concepts for their displays. Is there a way to come up with anything original and fascinating when so much of what's out there is so uninteresting? Where can you get some inspiration from? Rather than resigning yourself to an uninspiring trade show display, consider making a few simple tweaks that will profoundly impact your entire booth. It is understandable if you aren't a pro at booth designs and that is when you can hire trade show booth design companies to make your work easier.

The good news is that the typical trade show guest spends 8.3 hours per exhibit. That's more than enough time for you to engage with potential customers, introduce them to your products, and collect the contact information you need to transform them into marketing-qualified leads.

Getting people to stop by your booth is the first step in building rapport with them. Because of all the colorful displays and one-upmanship in the marketplace, we realize it can be difficult to stand out from the crowd.

10 Ways To Set Up Your Trade Show Booth

You can use these 10 strategies to construct an eye-catching trade show booth that sets you above the rest of the pack.

Make Your Booth Unique

Trade fairs require a significant time and financial commitment on the part of the exhibitor. Investing in a booth that stands out is the first thing you should do when attending a trade show. An expensive booth that you can use and re-use for years should be your first choice. If you're going to cut corners on booth choices, you may want to consider a different kind of advertising. Choosing a booth that can be adapted to different sizes should also be a concern. This gives you the freedom to scale up or down your trade show presence without sacrificing your booth's eye-catching design or brand identity.

Create an Eye-Catching Display Table

If your trade show display table doesn't come with a tablecloth, make an effort to find one that matches your booth's theme and colours (without being overpowering). You should still bring your own tablecloth or anything to give the table a more substantial look, even if one has been provided (i.e., a table runner). You'll be the talk of the town when you sit down at your table. However, if you have trade show booth design companies in USA on board, they'll take care of everything for you!

Use A Presentation Board

When possible, use a stand-alone presentation board for trade fair displays. Adopting a whiteboard, you may demonstrate how your customers will profit from using your services. Make it memorable by being inventive. If feasible, provide images and make sure your company's name and logo are visible on the page.

Make Use Of The Empty Space

Your unique trade show booth should be designed to optimize the amount of area you have to work with. However, this doesn't mean overcrowding your exhibit with graphics, displays, and furniture. White space is just as significant as the information on your page. This can assist if you're trying to keep your show from being cluttered or unbalanced. That's why it's critical to pay attention to the booth's dimensions. A decent rule of thumb is to leave at least 40% of your booth unoccupied.

Use Slideshows Or Videos To Draw Attention

Visually aesthetic promotional material can draw eyeballs like nothing else. Therefore, you can create slideshows and make video presentations to show on the television monitors in your booth. When it comes to mounting flat screens for trade shows, there is a wide variety of stands and racks available. If you do not already own this piece of equipment, you can borrow it or rent it. Your guests will find this visually pleasing, and pique their interest in what you have to offer.

Use Social Media

Use various social media platforms available to spread the word to your clientele that you will be exhibiting at a trade show and encourage them to drop by and say hello. Since the world is practically on social media these days, it only makes sense to advertise where everyone is. If you are not on social media already or if you aren't quite familiar with the digital world, you can always Google how to use Facebook and Instagram to organically and inorganically promote your trade show booth in the best way. You need also to be aware of Twitter and LinkedIn marketing as these channels are incredibly professional, and people are more likely to take you seriously on these channels. Alternatively, hiring trade show booth design companies can benefit you in more ways than one as if you hire one, you won't have to really waste time googling anything!

Promotional Items And Giveaways

Your total capacity to draw attention and generate talk about your presence at a trade show booth will, without a doubt, will be impacted by the promotional products you choose to distribute there. Giving away lousy pens as promotional items will not result in a positive buzz for your company. The most important thing to do is to put money on promotional items with the same quality and originality as what you're selling. Remember that not everyone needs to win the "big prize," so you don't have to worry about the price if that's one of your concerns.  You should have some high-quality, reasonably priced (but not low-cost) gifts that you are willing to give away to the participants of your event.

When it comes to giving away huge and fancy items, you need to shoot for maximum effect. Before you send out these gifts to attendees, make sure that you take advantage of the opportunity to acquire attendees' contact information to follow up with them after the show. You should only give these items to people who are serious prospects.

The remaining "big prizes" ought to be awarded as part of an experience that is attention-grabbing, enjoyable, and interactive. Why not include a game at your booth, and give the victors one of the more valuable products as their prize?

Host Games

Where do you think people will go if you have a fun game at your booth that relates to your company, but your competitors down the aisle have nothing but brochures? Fun and positive attention should be the primary goals for your games. Keep the old-fashioned raffles and bingo at the nursing home. Keep in mind that now is an excellent time to gather data. Encourage participation by having attendees sign up in advance. After the event, you may use this information to develop a database of attendees.

Demonstrate Your Product/Service

The more money you spend on a trade show appearance, the more likely it is that your product or service is valuable and distinct from the competition. Consider the people you meet at a trade show as repeat customers. The time has come to prove your worth and convince them that you're the right choice for their firm.

Show the real-time value of your product or service if it can be demoed. You can think of it as sort of a mini-ad. Don't get bogged down in the features of your product. Make it yourself if you can. Having a more engaged audience is a good thing.

Leverage Technology

Many current technologies can give a trade show exhibitor an edge. Recently, digital signs and interactive touch displays have been added to trade show booth to attract attention and demonstrate value. These aspects can be utilized to show procedures, educate consumers, and highlight testimonials, among other things, at a trade fair. Another concept called proximity marketing has been doing the rounds in the latest technology trends. As attendees approach your booth, they receive text messages with unique offers (like a chance to play your game) and other information.